One way to combat the popular messaging application
Author: Joseph J. Trail
That by joining efforts have created the standard RCS-e, also known as the Whats App of the operators. One way to combat the popular messaging application that are weighing heavily on the use of sms and calls. Today has gotten news that Joyn be the definitive standard, but this is uncertain.
We explain in general terms the functions which were, without being too realize our disposal basically because no more information. Also commented that arrived a bit late if he expected to compete with Whats App, that an alternative “imposed” would not succeed. Rectify is wise and knowing more about this standard and its potential applications in addition to being a mere courier. And there is a pioneering Spanish start up that brings us a little more insight than the RCS-e as a first moment.Y understood is that the standard RCS-e is not as simple as initially thought we think. The possibilities of this standard are well beyond a messaging service where we can talk in groups and share pictures and videos. The applications in our daily lives can be more interesting for us to say that can change our habits dramatically.
The fact of not having to unburden specific software to use our powerful mobile services, because it is integrated into your smartphone and is a breakthrough. The RCS-platform and can be a bridge between operator and client, and between businesses and customers. Why? Precisely because of the possibility of developing applications in which our interaction with the mobile are key.
Examples may be many, consider the payment online with Paypal for example. How much security might add that both sending and receiving money we had to give our consent through RCS-e platform, with the assurance that this brings. Or with our bank and your transactions or card payments. Or to subscribe to other services, purchase and is charged in the bill for our mobile operator, get personalized offers for check-in. There are so many possibilities and services can be developed for this platform. For example and to see more graphics, a couple of videos of the various possible applications of RCS-e Solitaires developed by the Spanish company that we mentioned at the beginning:
We can see how any Internet service with an open API can be understood perfectly with RCS-e, and a simple messaging service becomes much more interesting than just send and receive messages. Clearly there is much potential in this platform, but a major drawback is the obstacle to be overcome by the operators and companies that want to get the juices flowing. You have to get them to adopt this standard and we see that users attracted by the benefits it can bring. To do both operators and companies (such as the examples) must work for the marketing of these services is something useful and a smart choice. Otherwise you may be in a nest more than advertising for unsuspecting and clueless.
What does this mean for Whats App? How will it affect us? Well, operators are cutting deals with companies so that one takes the upper hand and offers the services of RCS-e at all, but still not clear who is going to be and there is nothing official. While many media have echoed that Joyn is final, this is uncertain, although most likely. All we can do is wait, and hence the MWC in Barcelona in late February with confirmation know what happens.
In principle, everything is very nice, and yes, better than Whats App. The problem will come if operators decide to monetize the service and charge the user. Then you do not like it much.
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