Google’s search data in real-time to give satisfactory results
Author: Joseph J. Trail
The real-time web is one of the most interesting scenarios that can be followed today. Exactly one month, search services in real time disappeared from Google results pages, and page google realtime on which were displayed separately moved to redirect the browser’s home page.
The explanation was clear: on July 2 had completed the term of the agreement, announced on October 21, 2009, allowed Google to use the data published by feeding your search Twitter in real time. Google’s move at that time reflected the same day that Microsoft had announced, turning to Twitter at the time in a profitable thanks to payments that both companies began to do.
For me, the owner of the time was “real-time comes the Web,” because I felt that the movement was no longer going back, and that search engines and began to cover something that users demand, but the sacred measure of incoming links could not cover, due to its slowness. In effect, using inbound links to measure relevance was the revelation that made Larry and Sergey dejasen his Ph.D. at Google to melt and largely turned the company into what it is today, but this mechanism does not respond to the question “what is happening now,” simply because the links take time to build. To provide results in real time, in 2009, there was practically nothing more than Twitter, and was at the door which had to be called – or at best a Facebook already announced their signing exclusively with Microsoft that allowed introducing Bing Likes the criteria of the social network, but that seems to put much more personal information circular to discuss what happens in the world.
With the launch of Google Buzz, my interpretation was clear: Twitter did not have to worry about Buzz was to “make the competition” as a tool for users to respond to the question “What’s happening?” “What’s happening?” . At best, had to worry about what to do when these annual revenues disappear from Google because Google no longer need to pay to access that information. And so it was stopped Google renew their agreement and payment to Twitter, and now announces that it will base its real-time search on a combination of Google and Google Buzz +1, collected and integrated properly, of course, with Google +. It reveals clearly the strategy that we commented at the time: a Google, rebuilding the social environment that is becoming relevant out there (streams Twitter, Facebook Likes) within its own network. That Buzz great contempt was, in fact, a “collector” of social activity was sufficient power with a social network that still reaches only twenty-five million users, to inject relevance and finish give it meaning. Throw in the system of +1 and progressively increasing adoption in web pages, and details of more restricted use but very interesting, such as Google Reader shared, and you have a real-time ecosystem of websites that may have very little to envy, if you have something that came with tools such as Facebook or Twitter.
Google makes a lot of money, while Bing is a huge source of loss. But Microsoft can not drop because Bing is the key to its strategy as a competitor in the network, although this is, overall, a machine to lose money. The stakes are clear: two markedly different strategies, with the same end. Between the two relevant search engines on the international market (minus locally important competitors such as Baidu, Yandex, Naver, Daum and some other), who are already only Bing and Google, the first bet for real-time search for the incorporation the results of third-party tools such as Facebook and Twitter, while the second one trusts to develop their own tools. Any one strategy session. And of course, in real time.
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Posted in information systems, Internet | 
Tags: Browser's home page, Real-time web, Twitter, Websites